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Digital Multi channel Performance.Benchmarking your digital's performance helps you make great choices for your business.
Digital Multi channel marketing is interacting with customers using a combination of indirect and direct communication channels – website, email, forums, PPC, mobile, etc. – and enabling customers to buy your product or service – using the channel of their choice at a time that suits them.
Evaluating channel performance is critical for actively managing multiple sales channels, and requires an understanding of the platforms, content and data. Multi channel marketing is important for the simple reason that you must be where your customers are. With the wide choice of channels and with 57% of mobile users saying that a seamless experience across all devices is very important. Ensuring the experience you provide is the best will put you ahead.Call +44 (0)1273 805 155 →